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Hispanics in 2012 Spent $19 Billion on Home Improvement

Posted on September 29, 2013 at 9:15 AM

Hispanics' share of U.S. home improvement spending was over $19 billion, or 9% of total home improvement sales, according to estimates presented by The Stevenson Company's David Garcia at an Outdoor Power Equipment Institute (OPEI) Market Statistics meeting.

 

Garcia said that internet adoption by Hispanics has accelerated and is now on-par with United States consumers overall when it comes to outdoor power equipment: 37% shop online, 11% buy online.

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